DISRUPTION 3 STAGES - 1 HUNTING FOR CONVENTION. - AGREEING ON THE VISION. - INDENTIFYING DISRUPTION IDEAS. HUNTING FOR CONVENTION 1 CORPORATE 2 MARKET PLACE 3 COMMUNICATION 4 CONSUMER PLANETS MISSION STATEMENT SIZE HOW THE COMPANY TALKS ABOUT THEMSELVES STOCK MARKET WEB PR LANGUAGE THEY USE - TONALITY OF THEIR VOICE MARKET PLACE PRODUCTS PRICE POINT DISTRIBUTION ONLINE (HOW ARE THEY PURCHASED) IN STORE HOW IS EVERYONE ELSE DOING IT? EXAMPLE: iPHONE, AMP MOBILE, VERIZONE. (HOW ARE THEY SET UP?) COMMUNICATION PLANET T.V. PRINT DIRECT MAIL ONLINE & EVERYTHING...... EXAMPLE: FORD 250 TRUCK SHOWN ON CONSTRUCTION SITE. CONSUMER PLANET EX:VACUUM CLEANER ASSUMPTIONS THAT OTHERS ARE DOING. AGREEING ON THE VISION WHERE DOES THE COMPANY WANT TO BE IN 10 YEARS. DISRUPTIVE IDEA ARTICULATE!