DISRUPTION - HOW TO PRESENT TO CLIENTS

DISRUPTION

3 STAGES - 1 HUNTING FOR CONVENTION.
- AGREEING ON THE VISION.
- INDENTIFYING DISRUPTION IDEAS.

HUNTING FOR CONVENTION

1 CORPORATE
2 MARKET PLACE
3 COMMUNICATION
4 CONSUMER

PLANETS

MISSION STATEMENT
SIZE
HOW THE COMPANY TALKS ABOUT THEMSELVES
STOCK MARKET
WEB
PR
LANGUAGE THEY USE - TONALITY OF THEIR VOICE

MARKET PLACE
PRODUCTS
PRICE POINT
DISTRIBUTION
ONLINE (HOW ARE THEY PURCHASED)
IN STORE
HOW IS EVERYONE ELSE DOING IT?

EXAMPLE: iPHONE, AMP MOBILE, VERIZONE.
(HOW ARE THEY SET UP?)

COMMUNICATION PLANET

T.V.
PRINT
DIRECT MAIL
ONLINE
& EVERYTHING......

EXAMPLE: FORD 250 TRUCK SHOWN ON CONSTRUCTION SITE.

CONSUMER PLANET

EX:VACUUM CLEANER
ASSUMPTIONS THAT OTHERS ARE DOING.

AGREEING ON THE VISION
WHERE DOES THE COMPANY WANT TO BE IN 10 YEARS.

DISRUPTIVE IDEA
ARTICULATE!

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