DISRUPTION
3 STAGES - 1 HUNTING FOR CONVENTION.
- AGREEING ON THE VISION.
- INDENTIFYING DISRUPTION IDEAS.
HUNTING FOR CONVENTION
1 CORPORATE
2 MARKET PLACE
3 COMMUNICATION
4 CONSUMER
PLANETS
MISSION STATEMENT
SIZE
HOW THE COMPANY TALKS ABOUT THEMSELVES
STOCK MARKET
WEB
PR
LANGUAGE THEY USE - TONALITY OF THEIR VOICE
MARKET PLACE
PRODUCTS
PRICE POINT
DISTRIBUTION
ONLINE (HOW ARE THEY PURCHASED)
IN STORE
HOW IS EVERYONE ELSE DOING IT?
EXAMPLE: iPHONE, AMP MOBILE, VERIZONE.
(HOW ARE THEY SET UP?)
COMMUNICATION PLANET
T.V.
PRINT
DIRECT MAIL
ONLINE
& EVERYTHING......
EXAMPLE: FORD 250 TRUCK SHOWN ON CONSTRUCTION SITE.
CONSUMER PLANET
EX:VACUUM CLEANER
ASSUMPTIONS THAT OTHERS ARE DOING.
AGREEING ON THE VISION
WHERE DOES THE COMPANY WANT TO BE IN 10 YEARS.
DISRUPTIVE IDEA
ARTICULATE!
3 STAGES - 1 HUNTING FOR CONVENTION.
- AGREEING ON THE VISION.
- INDENTIFYING DISRUPTION IDEAS.
HUNTING FOR CONVENTION
1 CORPORATE
2 MARKET PLACE
3 COMMUNICATION
4 CONSUMER
PLANETS
MISSION STATEMENT
SIZE
HOW THE COMPANY TALKS ABOUT THEMSELVES
STOCK MARKET
WEB
PR
LANGUAGE THEY USE - TONALITY OF THEIR VOICE
MARKET PLACE
PRODUCTS
PRICE POINT
DISTRIBUTION
ONLINE (HOW ARE THEY PURCHASED)
IN STORE
HOW IS EVERYONE ELSE DOING IT?
EXAMPLE: iPHONE, AMP MOBILE, VERIZONE.
(HOW ARE THEY SET UP?)
COMMUNICATION PLANET
T.V.
DIRECT MAIL
ONLINE
& EVERYTHING......
EXAMPLE: FORD 250 TRUCK SHOWN ON CONSTRUCTION SITE.
CONSUMER PLANET
EX:VACUUM CLEANER
ASSUMPTIONS THAT OTHERS ARE DOING.
AGREEING ON THE VISION
WHERE DOES THE COMPANY WANT TO BE IN 10 YEARS.
DISRUPTIVE IDEA
ARTICULATE!
Comments